Hershey's Acquisition of Amplify Snack Brands

Case Code: BSTR552
Case Length: 11 Pages
Period: 2015-2017
Pub Date: 2018
Teaching Note: Available

Price: Rs.200
Organization: The Hershey Company
Industry: Confectionary Industry
Countries: US
Themes: Strategic Management, Consumer Behavior

Abstract Case Intro 1 Case Intro 2 Excerpts

About Hershey and Amplify

Founded by Milton S. Hershey in 1894 in the US, Hershey's products were sold in over 60 countries worldwide. As of 2017, Hershey was the largest North American manufacturer of chocolates with a market share of about 44.6%. The company also manufactured sugar confectionery products; gum and mint refreshment products; pantry items such as baking ingredients, toppings, and beverages; and snack items such as spreads. Across the world, Hershey had more than 80 brands, the most famous being Hershey's, Reese's, and Kisses...

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